East End Wine Bar

Studio Mimi Moon was asked to create a brand identity and roll out of collateral for a new wine bar opening in 2019. A subtle ode to the Motherland of one of the owners; paying homage to the bars in the East End of London and it’s soon-to-be home of Camberwell in the East of Melbourne. East End Wine Bar will offer a distinctively European focus (along with some cleverly curated local talent), with share plates and wood fired pizzas on offer in a space people will come together often to gather. Conceptually we developed the brand identity to strike the fine line between high end and welcoming, stylish, yet relaxed, confident, yet easygoing.

The brand identity represents ‘STRUCTURE & BALANCE’ – key characteristics of a fine wine.

Key Words: ARCHITECTURAL . STRUCTURAL . BALANCED . EUROPEAN ARCHITECTURAL ELEMENTS; TESSELLATED . MARBLE . STONE . GEOMETRIC.

COLLATERAL DESIGNED: BRAND IDENTITY, ILLUSTRATION, STYLE GUIDE, POSTER (WEBSITE, SIGNAGE & PRINTED COLLATERAL COMING SOON) 

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