Frank & Dolly’s online shop
Creativity has always burst at the seams of couple Joel and Rachel Cooper. Within their designs, music, travels and family, Joel and Rachel have developed a lifstyle shaped around happiness, wild adventures and creating pieces with soul.
Frank & Dolly’s was established in 2005, as a boutique design label. Mother and Daughters Jane, Rachel and Sarah drew upon their generational history of dress making and fabric design, handcrafting pieces that told stories, that were one of a kind and that communicated the universal language of handmade.
Joel approached Studio Mimi Moon to combine their home-made website and seperate online shop and take it to the next level professionally, with simple and easy to use navigation, beautiful illustration features taken from the logo and lots of clean white space so their products would shine. They wanted their story to be told, and not look like a commercial online shop with no soul.
COLLATERAL DESIGNED: WEBSITE