Offspring is a non-profit organisation aimed at helping restore women who have been freed from the sex trafficking trade. Every life…WORTH FIGHTING FOR.
Around the world people are being bought, sold and abused. Offspring exists to tell you about it, empower you to stand against it and help restore the lives of those who have been hurt by it.
Based in India, the girls are cared for their model is broken down in 4 parts to ultimately, achieve each young woman’s ‘walk to freedom’. These are Employment, Education, Empowerment and via their Community Hubs.
The identity was created with a positive hopeful direction in mind, not despair, horror and darkness (which is what we would associate with human trafficking), because Offspring is an organisation with an aim to restore hope to those that have none left.
In 2018 I joined the Melbourne Offspring team to officially launch Offspring in Melbourne. We held an event at Noisy Ritual Urban Winery in Brunswick East, with live music, Kristi Offspring’s founder talking about what Offspring is all about and a high end charity raffle and grazing table created by me (cheese queen is one of my many titles!). I designed the event identity, helped organise the event, designed the signage, posters, invitations and venue styling.
COLLATERAL DESIGNED: BRAND IDENTITY, LAUNCH INVITE, CAMPAIGN IDENTITY, PRINTED COLLATERAL + WEBSITE, EVENT DESIGN + STYLING MELBOURNE LAUNCH.
Offspring Melbourne Launch: Noisy Ritual Urban Winery
Offspring ‘A-H-A-N-A Launch’ Event – The Pier Geelong & Noisy Ritual Urban Winery, Melbourne
Offspring ‘Masks that Matter’ Campaign