SENIOR DESIGNER / CREATIVE DIRECTOR / FOUNDER
PHOTO CREDIT: Kate Hanson for Frankie Magazine
Studio Mimi Moon is the multi-disciplinary design studio of Miriam McWilliam (Mimi). Based in Melbourne and sometimes abroad, her approach is hand-crafted and personal; managing and designing all of the projects herself and when required, working with talented individual from a variety of disciplines to help make the magic happen on any scale.
Miriam loves working closely and collaboratively with her clients to define the WHO, WHAT, WHY & HOW of their brand or project, helping them realise their vision and then translate it into something truly magical. The full and half crescent moon which makes up part of the Studio Mimi Moon logo, represents this important collaborative nature of client and designer.
She’s definitely not afraid of colour, and loves using illustration, conceptual photography and a strong idea is always behind her design solutions. Like the phases of the moon, behind every bright idea is a well-explored path of discovery; through extensive research, brain-storming, conceptual development, design development and refinement.
Miriam has over 12 years experience in the design industry and has worked on some exciting projects for clients in areas such as hospitality, arts, cultural and community organisations, fashion, retail, charity and not-for-profit, tourism, property, government and a wide cross-section of small-medium businesses.
Over the years she has exhibited her photographic art, illustration and sculpture locally and abroad (UK) and has always tried to bring together the two distinct worlds of art and design. Perfecting the act of balancing the needs of the client and also pushing the boundaries of creativity in her work.
Specialising in crafting brand identities and visual languages that tell an authentic story, and which translate effectively across multiple platforms for digital, print and experientially in space.
Studio Mimi Moon offers graphic design, creative direction, illustration and artful photography for projects including (but not limited to): websites, blogs, social media content, e-newsletters, e-signatures, short videos, publications, stationery, book covers, posters, invitations, packaging, signage and way-finding, wall murals, exhibitions, events and experiences.
Miriam also has experience in styling, visual merchandising and prop sourcing for photo shoots and events, and offers this service to her clients where required through her co-founded creative collective; Mimi-Myrtle +Co. who she runs with florist / stylist Meg Schmidtke.
Don’t hesitate to get in touch to discuss your next project, life’s too short for mediocre design – it’s all about finding your magic Moon-Sparkle.