PHOTO CREDIT: Kate Hanson for Frankie Magazine

Studio Mimi Moon is the kaleidoscopic creative studio of Miriam McWilliam (Mimi). Based in Melbourne and sometimes abroad, her approach is hand-crafted and personal; managing, art directing and designing all of the projects herself and when required, working with talented individuals from a variety of disciplines to help make the magic happen – on any scale.

Miriam loves working closely and collaboratively with her clients to define the WHO, WHAT, WHY & HOW of their brand or project, helping them realise their vision and then translating it into something truly magical. The full and half crescent moon which makes up part of the Studio Mimi Moon logo, represents this important collaborative nature of client and designer.

She’s definitely not afraid of colour, loves using illustration and artful photography in her work, and a strong idea is always behind her design solutions. Like the phases of the moon, behind every bright idea is a well-explored path of discovery; through extensive research, brain-storming, mood boards, conceptual development, design development and refinement, resulting in the creation of holistic design solutions that truly shine.

Miriam has 13 years experience in the design industry and has worked on some exciting projects for clients in areas such as hospitality, arts, cultural and community organisations, fashion, retail, charity and not-for-profit, tourism, property, government and a wide cross-section of small-medium businesses.

Specialising in crafting brand identities and visual languages that tell an authentic story, and which translate effectively across multiple platforms for digital, print and experientially in a space.

Studio Mimi Moon offers graphic design, illustration, art direction and styling for projects including (but not limited to): Brand identities, re-brands, naming, visual languages, style guides, brand rollout, publications, stationery, book covers, posters, invitations, packaging, signage, wall murals, exhibitions, installations, visual merchandising and styling and art direction for photoshoots, events and experiences, websites, blogs, social media content, e-newsletters, web banners and animated gifs and short videos. 

Don’t hesitate to get in touch to discuss your next project, life’s too short for dull design – it’s all about finding your magic Moon-Sparkle.