Bobbie Peels Pub Re-Brand

Bobbie Peels, a North Melbourne pub with a colourful history – over 115 years old! New owners Phil Gijsbers and Neil Mills; long term, loyal clients of Studio Mimi Moon (Small PrintGreen AcreRusty‚ÄôsEast End, Hard Pressed, Pedro, Burnley Brewing) wanted a brand identity to bring Bobbie Peels into the now, but also retain a slight nod to the pub’s rich history. Brand key words: Classy but relaxed, high quality, rustic heritage with a bit of a sexy edge. Refined, Quality, traditional, Regal with a twist.

COLLATERAL DESIGNED: BRAND IDENTITY (RE-BRAND FOR NEW OWNERS), MENUS, SIGNAGE + PROMOTIONAL COLLATERAL

Bobbie Peels North Melbourne Pub Branding

 

Bobbie Peels North Melbourne Pub BrandingBobbie Peels North Melbourne Pub Branding

Bobbie Peels North Melbourne Pub BrandingBobbie Peels North Melbourne Pub Branding  Bobbie Peels North Melbourne Pub Branding Bobbie Peels North Melbourne Pub Branding  Bobbie Peels North Melbourne Pub Branding   Bobbie Peels North Melbourne Pub Branding Bobbie Peels North Melbourne Pub Branding

Bobbie Peels North Melbourne Pub Branding  Bobbie Peels North Melbourne Pub Branding Bobbie Peels North Melbourne Pub Branding

Bobbie Peels North Melbourne Pub Branding Bobbie Peels North Melbourne Pub Branding Bobbie Peels North Melbourne Pub Branding

 

Bobbie Peels North Melbourne Pub Branding

  Bobbie Peels North Melbourne Pub BrandingBobbie Peels North Melbourne Pub Branding

Bobbie Peels North Melbourne Pub Branding

 Bobbie Peels North Melbourne Pub Branding

Bobbie Peels North Melbourne Pub Branding Bobbie Peels North Melbourne Pub Branding     Bobbie Peels North Melbourne Pub Branding

Bobbie Peels North Melbourne Pub Branding    Bobbie Peels North Melbourne Pub Branding