Pedro Espresso

Pedro Espresso is the Brewsville Group’s seventh venture, after Hard Pressed, From on High, Saint James Cafe, Small Print Pizza Bar and The Yorkshire Brewhouse in Melbourne, and Seven Point Espresso in New York (all of which we designed the identity and associated collateral for). Twenty-hour filter coffee served at a New York pace. Catering to the local business crowd on St. Kilda Rd. Chef Jay Van Rhee, formerly of Hard Pressed and Seven Seeds, has designed two eco-conscious, vegetable-heavy menus: one “to stay” and a “lunch box” and “play lunch” menu-to-go for workers pressed for time.

The logo was designed to feature a ‘wood-grain’ typeface, to bring a bit of depth, authenticity and culture (like the amazing coffee they serve) to a largely commercial, concrete and business centric area.

COLLATERAL DESIGNED: BRAND IDENTITY, STYLE GUIDE, PRINTED MENUS, SIGNAGE, LOYALTY & BUSINESS CARDS, STICKERS, PROMOTIONAL POSTCARDS, POSTERS + Other Ongoing Promotional Print Projects.