Dan Murpheys World Gin Day Bar Styling

Sweet & Chilli is a specialist drinks agency offering a unique range of tailored services to the events, drinks and hospitality industries. Their philosophy is simple… a drink is not just a drink, it’s an experience.

Studio Mimi Moon was approached by Sweet & Chilli and Diageo to create a styled Gin tasting experience for their client Dan Murpheys, to coincide with World Gin Day in their flagship store in Alphington.

Some positive feedback from the experience was passed on by the clients below;
“We got feedback from senior staff at Dan’s yesterday, saying that the tasting tables we ran over World Gin Day & World Whisky Day have singularly moved the dial on the customer experience feedback they received, with massive spikes on the weeks that these were activated. The World Gin Day styling you turned around in a week in the Alphington store specifically got kudos all the way up the chain in Dan’s, and was featured on their internal communications platform as something to strive for in all stores. They’ve had other stores knocking down their doors to get the same type of activity.”

MOODBOARDS, CONCEPTS, DESIGN, PROP SOURCING + STYLING