Night Jar Market & TAC Snapchat Filters
The campaign Aim: For everyone to have fun at these events, and get home safely. To remind people drinking and driving don’t mix, we created a series of SnapChat filters with this message for TAC & the Nightjar Market, Torquay.
We used similar illustration style to the NightJar creative, and created a series of fun filters for people to use. Using geo-targeting, anyone at the event could access the filters in SnapChat and apply them to photos they sent their mates.
Lead designer: Miriam Mcwilliam
Producer: Sarah Munday
COLLATERAL DESIGNED: MOOD BOARDS + ILLUSTRATION FOR SNAPCHAT FILTERS